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Online recruitment firms urged to do more with social media

Social Media - Asthma HelperA software development company has urged online recruitment firms to do more to take advantage of social media and the benefits that can come from using it.

The people behind BongoMagic, which is a relationship and referral marketing tool, have warned that by failing to fully harness the power of social networking sites, recruiters are losing out on the best candidates, which will also limit the reach of their recruitment campaigns.

Online recruiters are all competing for the same candidates and are now less competitive on price due to the growing costs of SEO advertising. ‘Passive Jobseekers’ make up three-quarters of the UK working population and the BongoMagic people said that many recruiters are failing to target them.

The firm believes its software could help recruiters overcome some of these issues because it expands the target audience past the first degree of separation. Crucially, the developers say, the tool helps reach even passive candidates by tapping into other people’s social networks.

Dave Young, founder and CTO of Larosco, developers of BongoMagic, said, “Traditional online recruitment has become a static commodity unable to respond quickly to new and productive online trends.”

He added, “We believe that a change is necessary, a change which encourages the entire industry to embrace the value and potential of social communication.”

Geoff Newman from RecruitmentGenius.com whose company embraces social recruiting using Facebook and Twitter has recently launched a free social recruitment tool.

“Using social media can be effective but is by no means free, it requires a substantial investment in your time and energy. That’s why we felt it necessary to launch a free application to make it easier and cheaper.”

Source: Newdesignworld

Picture: AsthmaHelper

Business sector recruiting more than any other

Business man    Mish SukharevAccording to a new study, the business sector is recruiting more than any other industry, says The Grapevine.

Barclay Meade’s Tracking UK Recruitment report has suggested that over half of businesses in the sector are recruiting at above pre-recession levels. The actual figure is 56% which is an increase from 48% in the previous quarter.

It is also interesting that recruitment freezes in the business centre have fallen to 10%, which is the lowest of all the industry sectors.

Nigel Lynn, Managing Director at Barclay Meade, told The Grapevine: “While recruitment in many industry sectors has stagnated in recent months, the business services sector has shown greater resilience to waning business confidence.”

There are, however, fears of a double-dip recession, which have risen. Now, 33% are saying that it will be a barrier to recruitment as opposed to 23% in Q2 2011.

Lynn went on to say: “Looking forward, the wider UK economy will rely heavily on sectors demonstrating growth and resilience, and businesses services may be one of those bright spots, driving economic revival and growth.

“Either way, more still needs to be done to ensure the recruitment industry is catering for the specific needs of the business services sector and doing everything it can to support managers by delivering the right candidates for the right positions at the right time.”

Picture: Mish Sukharev

Recruiters and jobhunters must act now and adopt a refuse-to-lose attitude

Recruiters should push to place as many candidates as they can now, to beat a predicted slow down in recruitment next quarter, according to a new report.

Recruitment firm Manpower surveyed 2,100 employers and found that only one in five of them had plans to hire more workers in the next three months.

This means jobseekers and recruiters need to move quickly to stay ahead of employers’ dampened expectations.

However there are still hundreds of thousands of jobs out there with sectors such as utilities continuing to hire.

According to the report, an East-West divide has also emerged, with employers in the East of England being the most positive about employment prospects and those in the West, Wales and Northern Ireland the most pessimistic.

Manpower’s managing director, Mark Cahill, said: “Employers have now adopted a wait-and-see approach to hiring; they are cautious about the economy and the fear of a Euro-wide contagion is weighing heavily on their minds.

“Of the sectors that are creating jobs, however, utilities is the most positive, with employers in the water, gas and electricity industries reporting hiring intentions of +13%, a rise of 2 per centage points on the previous quarter. This sector has proved particularly resilient, as the only sector demonstrating a positive outlook in every quarter throughout the downturn.

“The manufacturing sector also shows signs of optimism with employers reporting a cautiously optimistic outlook of +5%.”

“We should not lose sight of the fact that there are still hundreds of thousands of vacancies out there. Employers continue to look for skilled and motivated candidates who show a real desire and determination to work. People who are willing to learn new skills are the ones who will succeed in this challenging environment. Those with a refuse-to-lose attitude will find work.”

Photo by Alex France

What UK workers wear to work in 2012?

According to Dan Erwin, dress down days could look set to become a thing of the past as the majority of UK workers want to dress to impress in a bid to save their jobs and win new business because of the current economic climate, according to a survey of 13,000 employees.

Dressing to create the right impression with clients, prospects and colleagues is one area where individuals can influence the outcome of the economy, according to 94% of respondents UK work wear provider Alexandra.

For more information go to Dan Erwin’s website.

Photo: Nelson Pavlosky

How social media changed recruitment in 2011

Social recruiting is something of a hot topic and has become one of the buzzwords of 2011. It can, however, be difficult to know where to start or how to make sure that you get the most benefit from using web and networking sites. There is no right or wrong way to use social recruiting, however. It is a concept rather than a prescriptive way of doing things and as such, employers in many different fields are able to draw on the aspects of social recruiting that work for them.

Social recruiting is essentially a means of identifying and communicating with potential employees and building relationships with them. It is an additional tool rather than a replacement to traditional recruitment methods. It encompasses the basic elements that are required for any recruitment process, using new media as a means of attracting and carrying out preliminary vetting of potential candidates.

The web as a marketing tool
One of the simplest ways to embrace social recruiting is to use the web effectively as a marketing tool. By advertising online on websites that are relevant to the industry or field that you work in, you are able to target a much wider pool of people than by only using traditional methods. Twitter and Facebook can be a great way to advertise jobs, particularly if you work in an industry that is IT or media savvy.

For a more proactive approach to recruitment, it is possible to directly source potential candidates for roles that you are looking to fill. The website, LinkedIn is the largest user-generated database of individuals and holds information on employment history and skills as well as identifying whether the individual is open to approaches. This can be an invaluable way of identifying candidates with a background in areas that are important to you.

It is possible to take proactivity further and fully utilise resources that are already available to you. Many companies regard their employees as their greatest asset yet fail to tap into their knowledge and contacts when looking to recruit. Peer to peer recruitment can be an excellent method of identifying potential candidates. By using employees’ social networks, it is often possible to identify candidates with similar values to those already employed. Additionally, such candidates often have a good understanding of the company culture from their existing relationships with your employee.

Degree of caution
This all sounds great but, as with anything, there are some drawbacks and a degree of caution needs to be exercised. Using social recruitment to attract candidates will only ever be successful if your target pool of candidates uses social media themselves. This can depend to a degree upon the industry you operate in. Unless you are employing in an area where aptitude for using social media is essential, it is important to ensure that you don’t miss out on attracting excellent candidates. Continuing to use traditional recruitment methods is, therefore, important.

Additionally, whilst using social recruitment gives access to a much wider pool of people than traditional methods, it does not mean that any of them will be suitable for the role that you are looking to recruit for. It is, therefore, also important to have good search and screening criteria in place to ensure that your time is spent concentrating on candidates who have the potential to be right for the role you are looking to fill rather than sizeable numbers of those who aren’t.

Notwithstanding these caveats, social recruiting is becoming an increasingly important part of any company’s recruitment tools. Whether it is by advertising on social network sites such as Twitter or Facebook, targeting individuals via sites such as LinkedIn or by using employees’ social networks, most companies will find that some element of social recruitment is beneficial to their own recruitment process.

Photo by The Next Web

Etsio the company which allows you to pay for an internship targets the recruitment industry

The chief executive of Etsio.com, a company which co-ordinates arrangements in which interns sometimes pay employers to do work experience, has said that he wants to build a network of recruitment agencies across the UK.

According to the Recruiter, interns can pay as much as £200 for a day of work experience as part of the scheme.

Etsio.com chief executive Kit Sadgrove told the Recruiter: “I would hope we would have an agency in every city and large town in the UK that would allow people to find out what working in a recruitment agency is like.

“It opens up the opportunity of working with recruitment consultancies because it [hiring staff] is a hassle for them, and it makes it worthwhile if they get some money in return.”

Picture by Images_of_Money

Recruitment consultant on £200k a year forced to resign after sending foul mouthed email to 4,000 people

According to the Daily Mail, a top recruitment executive has been forced to quit his job after he mistakenly sent an expletive-filled rejection email to 4,000 people.

The email was sent by Gary Chaplin as a reply to a mass-mailed enquiry from Manos Katsampoukas, who was looking for a job.

Mr Chaplin, who was earning £200,000 per year at Manchester firm Stark Brooks, accidentally replied to the 4,000 employment leads that Katsampoukas had contacted as opposed to just him.

The incident begun when Katsampoukas sent an email to thousands of job recruitment firms looking for a job in the banking or marketing sector. His email is said to have been polite and formal, however in his reply, Chaplin criticised him for not taking the time to send an individual email to each recipient.

Chaplin then wrote a scathing email in response to Katsampoukas which was packed with expletives and offensive words and insulted the intelligence of its recipient. However when Chaplin hit reply he inadvertently selected the ‘reply to all’ function and his message was sent to thousands of people in the recruitment sector.

His reply told Mr Katsampoukas: ‘I think I speak for all 4000 people you have emailed when I say, “Thanks for your CV” – it’s nice to know you are taking this seriously.’

Mr Chaplin has had to resign over the matter and told the Daily Mail: ‘I am mortified by what I did … It was a moment of idiocy.’

‘I am now looking for a job just a few days before Christmas. If I could turn back the clock I would. I will regret this forever.’

Photo by ideagirlmedia

Nine to five jobs – are they bad for productivity?

Airline Receptionist2e2, the ICT services company, released figures today which show the need for UK business to alter traditional working practices in order to boost employee productivity.

A survey conducted on nearly 2000 office workers showed that 63 percent said they feel restrained by the traditional nine to five working day and felt they would be more productive if there was more flexibility around the hours they worked.

Also, 55 percent admitted to being more productive when working from home as opposed to being in the office environment, while 73 percent said that technology was no longer a barrier to working from home.

2e2 Director, Mike Hockey, said: “Employers often don’t realise the impact of working culture on productivity. Different people have different working patterns and the traditional 9 to 5 way of working doesn’t suit everyone.

“It’s clear that often employees would be more productive if they had flexible hours or could work from home.

“However, an organisation’s culture can often mean that this isn’t possible or, if people do work in this way, they are seen as slackers. Bosses need to change this: they need to make it clear that working from home isn’t a perk and that it’s productivity and effectiveness that they care about, not hours behind a desk.”

Research also revealed however, that nearly one in two workers felt modern working practices, including the increased use of technology and remote working, has led to the loss of valuable human interaction with work colleagues.

Five competing for every job according to recruitment firm

How to ApplyAccording to UK recruitment firm Astbury Marsden, there was five qualified applicants applying for each job in London’s main financial district in November.

This figure shows a sharp increase in the amount of job competition as it was measured at just 1.7 applicants per job at the beginning of 2011.

The ratio is now at its highest since December 2008 as the number of investment bankers seeking employment rose significantly.
New vacancies at financial-services companies fell 16 percent to 2,670 in November from a month earlier as banks battle a faltering economy and a euro crisis, the London-based company said.

Mark Cameron, Chief Operating Officer at Astbury Marsden, said: “For those City staff who are looking for a new job it means they are being pitted against more intense competition then they may have faced for years.

“For many it will mean more interviews and more rejections before they find the right job.”