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The Rise and Rise of Social Recruiting

Adecco recently published a social recruiting study, and while the idea that social media is growing in importance may come as no surprise, it’s certainly a more powerful message when backed up by some numbers. We’ve had a read through the report and picked out some of the highlights…

social media

73% use at least one social network for recruiting purposes

Unsurprisingly, LinkedIn is the most used platform, with second-place Facebook is almost 30% behind them.

What is interesting though, is that almost an equal amount of businesses have a company page on LinkedIn as they do on Facebook – in fact Facebook is marginally ahead. What this indicates then, is that Facebook is the preferred choice for business in general – brand awareness, social marketing and so on, but it is not as helpful for recruiting activities.

Recruiting Activities On Social Media

  1. advertising jobs
  2. sourcing passive candidates
  3. checking the accuracy of a CV

Above are the top 3 activities recruiters are doing on social media. We were most interested by number 3 – as it proves again to jobseekers how important it is both to be honest in your job applications, and to be sensible in their personal social media use. It’s never a good idea to lie on an application – you will be found out eventually. But in today’s world it is so much easier to find out the truth from your Facebook profile, you’re likely to be caught out far earlier in the recruitment process!

In The Future

Adecco also asked recruiters which digital tools they expected to grow in importance in the next year. A rise in the use of mobile apps was high on the list, but not as high as social media, which was the top answer with over 60% of the vote. However, it seems social activity is not yet high on managers’ priority lists, as the statement “my company supports the use of social media” met with only a 0.19 index (where 0 is neutral, 1 is maximum agreement) Perhaps the expected rise in social activity in the next year will be the result of an increased managerial approval? Let us know your thoughts in the comments – do your companies encourage social media use?

Fancy joining the Adecco team? View all their vacancies here.

Recruitment Job Market Trends

We’ve noticed a few trends emerging recently in the recruitment marketplace, so if you’re looking for a new recruitment role make sure you’re on top of the current job market!
Mobile Recruitment
Unless you’ve been living in a parallel universe where the internet hasn’t been invented yet, you’re probably aware that mobile recruitment is on the rise. Our site has been no different, with mobile visits to careersinrecruitment.com up by 72% on last year. So if you’re currently preparing for an interview, make sure you’ve got some great ideas for mobile – it’s a surefire way to demonstrate your knowledge of the current market.
Overseas Recruitment
Our Overseas Recruitment section has seen the biggest rise in activity over the past month, of all the job categories we have. Not only are recruitment consultancies expanding into overseas markets, but we Brits are more open to relocation it seems. Holiday hangover? We’ll be keeping an eye on this trend to see if it continues…
The Biggest Loser
Of all the locations on our site, the one to see the biggest drop in interest is Leicester. Compared to last year there are far fewer recruitment jobseekers visiting this area of our site, but there are also less jobs advertised here than the vast majority of other locations around the country. There are currently more recruitment roles advertised on careersinrecruitment.com in Australia than there are Leicester – which demonstrates our last 2 points perfectly!

We’ve noticed a few trends emerging recently in the recruitment marketplace, so if you’re looking for a new recruitment role make sure you’re on top of the current job market!

Mobile Use On The Up

Mobile Recruitment

Unless you’ve been living in a parallel universe where the internet hasn’t been invented yet, you’re probably aware that mobile recruitment is on the rise. Our site has been no different, with mobile visits to careersinrecruitment.com up by 72% on last year. So if you’re currently preparing for an interview, make sure you’ve got some great ideas for mobile – it’s a surefire way to demonstrate your knowledge of the current market.

Overseas Recruitment

Our Overseas Recruitment section has seen the biggest rise in activity over the past month, of all the job categories we have. Not only are recruitment consultancies expanding into overseas markets, but we Brits are more open to relocation it seems. Holiday hangover? We’ll be keeping an eye on this trend to see if it continues…

The Biggest Loser

Of all the locations on our site, the one to see the biggest drop in interest is Leicester. Compared to last year there are far fewer recruitment jobseekers visiting this area of our site, but there are also less jobs advertised here than the vast majority of other locations around the country. There are currently more recruitment roles advertised on careersinrecruitment.com in Australia than there are Leicester – which demonstrates our last two points perfectly!