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The Rise and Rise of Social Recruiting

Adecco recently published a social recruiting study, and while the idea that social media is growing in importance may come as no surprise, it’s certainly a more powerful message when backed up by some numbers. We’ve had a read through the report and picked out some of the highlights…

social media

73% use at least one social network for recruiting purposes

Unsurprisingly, LinkedIn is the most used platform, with second-place Facebook is almost 30% behind them.

What is interesting though, is that almost an equal amount of businesses have a company page on LinkedIn as they do on Facebook – in fact Facebook is marginally ahead. What this indicates then, is that Facebook is the preferred choice for business in general – brand awareness, social marketing and so on, but it is not as helpful for recruiting activities.

Recruiting Activities On Social Media

  1. advertising jobs
  2. sourcing passive candidates
  3. checking the accuracy of a CV

Above are the top 3 activities recruiters are doing on social media. We were most interested by number 3 – as it proves again to jobseekers how important it is both to be honest in your job applications, and to be sensible in their personal social media use. It’s never a good idea to lie on an application – you will be found out eventually. But in today’s world it is so much easier to find out the truth from your Facebook profile, you’re likely to be caught out far earlier in the recruitment process!

In The Future

Adecco also asked recruiters which digital tools they expected to grow in importance in the next year. A rise in the use of mobile apps was high on the list, but not as high as social media, which was the top answer with over 60% of the vote. However, it seems social activity is not yet high on managers’ priority lists, as the statement “my company supports the use of social media” met with only a 0.19 index (where 0 is neutral, 1 is maximum agreement) Perhaps the expected rise in social activity in the next year will be the result of an increased managerial approval? Let us know your thoughts in the comments – do your companies encourage social media use?

Fancy joining the Adecco team? View all their vacancies here.

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