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Do’s and Don’ts Of Social Recruiting

Social MediaWe all know that social media is fast becoming a powerhouse in the recruitment world. Those who can leverage it successfully are reaping the benefits of sourcing fantastic candidates quickly, easily, and cost-effectively. But, as with all recent developments, it can be difficult to get your head around at first. So, we have put together a few do's and don'ts to help get you started...


Have an objective in mind

What are you hoping to get out of social media? It’s important to answer this question before you start posting. Maybe you’re looking for specific candidates for a particular role in mind. Or, you may be hoping to simply broaden your candidate pool, with passive candidates who may be valuable in the future. Whatever your goal, let it shape your activity on social media.

Use the opportunity to promote your brand

Employer branding is pretty high up everyone’s agendas these days. Social is a great way of promoting your brand as well as your vacancies, so make sure you take advantage of the opportunity. Simple things like having a well designed profile image, high resolution and including your logo gets your brand in front of every person who sees your posts. If you use Twitter, you can also change the colour scheme to match your company colours. It’s a small change that makes a big difference to your profile!

Share a variety of content

Posting vacancy after vacancy, and nothing else, will not interest any passive candidates not currently looking for work. However, by sharing industry news, images, interesting facts and inspiring quotes, you’re giving people more reasons for people to follow you than just job opportunities. This way, when a vacancy does come up you’ll have a large following of industry professionals to choose from.


Try to use all social networks at once

Recruiters are busy people - don’t create yourself more work by trying to manage six social platforms too! LinkedIn is the obvious choice, but you may wish to compliment it with one or two other sites. However many channels you choose, just remember it’s better to use 2 sites well than 4 sites averagely.

Duplicate content on each network

We’re not saying you have to come up with completely separate content - just present it according to the channel. Facebook or LinkedIn, for example, allow for more detailed posts than Twitter, where you are limited to 140 characters. Stick to this limit - no candidate wants to see half a tweet with a link to read the rest of it - they will simply disregard it.

Talk at your candidates

Talk to them! Social media is about conversations, so ask questions, and enter into discussions. The former shows you are interested in what candidates have to say, and the latter is a chance to show off your industry expertise. Both of which will endear you to candidates and make them much more attracted to your vacancies.

Innovative New CV Search Added to Careers in Recruitment – Actonomy

Careers In Recruitment are striving to stay at the forefront of the job board marketplace. In order to achieve this, Careers In Recruitment have teamed up with Actonomy to provide you with the latest and most innovative CV search technology on the market.

The new CV search gives you access to over 72,000 candidates and allows you to search keywords and job roles in order to ensure that you're only shown relevant job seekers.

With the new software, we now allow you to try two different types of CV searches – Boolean & Empowered. Boolean searches allow you to combine keywords using AND and OR operators (must be upper case), for example:

  • marketing AND sales

  • marketing OR sales

Using quotes “” in your searches also allows you to search for an exact phrase, for example:

  • “project manager”

There is also the ability to combine all these to make your search even more specific, for example:

  • “sales director” AND (London OR Manchester)

careers in recruitment cv search

On an empowered search, the software will intelligently search the database for relevant CV's that match your specific criteria.

This could be a combination of the following:

  • Recency of relevant roles or competencies. If you search for a job title or skill, the candidates who have performed this the most recently will get a higher relevancy score.

  • Duration of relevant roles or competencies. The candidates that have performed this job role or skill for longer will receive higher relevancy scores.

  • Level of relevant job role or skill. In some case Actonomy can tell that the job role or competency was performed at. Higher levels will receive higher relevancy. So if you search for 'sales' a sales manager will rank above a sales assistant.

Can I see all the information in a CV?

If you've got downloads left on your account then you'll be able to view the full CV. On the CV view you will be unable to view, contact details, surname and their current place of work. Upon clicking download, the full CV will be displayed to you.

Can I set up CV by email alert?

If you're registered with {insert brand name}, then all you need to do is log in and click on 'CV Tools' – There is a section for CV by email alerts. Once there, click on 'set up a CV by email alert' and fill in the form just like you would a CV search.

If you're looking to add jobs to Careers in Recruitment then get in touch with our sales team on 01772 639042.

Take a look at some of the jobs that we currently have live on Careers In Recruitment

Recruiters guide to CareersInRecruitment

Here's a useful guide to help recruiters get the most from the CareersInRecruitment website. Login Add a Job Manage Jobs Manage Applications CV Search CVBE Setup


- Visit the site and follow link to Recruiters in main Nav. - Enter email address and password. If you previously had multiple accounts this will now be a single login per company. If you are unsure which that is please contact us.

Add a job

- From the recruiter dashboard click Add a Job. - Fill in fields with details about the job. - When you are are happy with the content click Add.

Manage Jobs

- At the top of the page you can click the link to switch between your published and unpublished jobs. - Use the filters or search at the top of the page to find and order jobs, and to select how many to display. - You can view applications for each job, and edit them individually from the links next to each result.
» Read more: Recruiters guide to CareersInRecruitment